All-in-one marketing & CRM. GoHighLevel, HubSpot, Keap, Zoho: hundreds of features, a few in daily use.
Your software does thirty things.
Your business needs four.
We build just those four, with AI doing the busywork, set up in your name, so you stop paying for the rest. It starts with a free 20–30 minute call.
What you pay for
You pay for thirty features.
The monthly price is just the start. Add-ons, per-text charges and agency fees pile on, and your customer list lives in their account, not yours.
What you use
You use four.
Take a payment. Text a customer. Book an appointment. Keep track of who's who. Half of that is busywork AI can do for you.
See what we replaceWhat you get
We build those four, and they're yours.
Set up the way you work, with AI built in where it saves time, in accounts in your name and with a plain-English manual. Before you commit to a build, the diagnostic shows what you'd save.
Book a free intro callNearly half the software logins businesses pay for go unused.More than half the features never get touched in the apps people do open. The bill still arrives in full.
44% of licenses unused in any 30-day period · Zylo, 2025 SaaS Management Index · 45% average feature engagement · Productiv, State of SaaS
The numbers
The bill keeps growing. The part you use doesn't.
Logins nobody uses
44%
of the software logins businesses pay for go unused in any 30-day period
Zylo, 2025 SaaS Management IndexFeatures actually used
45%
of an app’s features get used, on average. Even the software you use is mostly unused.
Productiv, State of SaaSThe problem
The $97 plan rarely stays $97.
Here's a setup we see all the time: an agency resells the platform at $297 a month, then come a couple of add-ons, an “AI assistant” upsell, a phone number, texting fees and a setup charge. In a typical month that adds up to about $420, for four features.
It moves with how much you text and email, and your customer list still lives in their account.
How the diagnostic worksWhat's advertised
$97/mo
The plan price on the software's pricing page.
What a typical month costs
~$420/mo
Agency plan, add-ons, texting, a phone number and setup, for the same four features. Illustrative, built from published rates.
AI advisory
Not looking for new software? AI can still cut the hours.
Most of the time AI saves a business comes from using it well in the tools you already have, not from building anything new. We look at how your team actually works, find where AI takes out the busywork, and set it up with you.
Advice is its own service. If something turns out to be worth building, we'll say so and price it separately. Most of the time it isn't.
- Find where the hours go: quotes, follow-ups, scheduling, paperwork.
- Rank each idea by time and money saved, in plain numbers.
- Set up the AI tools you already pay for, or the right ones if you don't.
- Train your team on their real work, with simple rules for customer data.
Use it every day?
We'll rebuild your
CRM
Book a free intro callMessaging & reviews. Texting and review-request platforms billing hundreds a month for a few automated messages.
Scheduling & memberships. Booking and membership apps whose add-ons cost more than the core.
Forms, intake & e-signature. Paid logins and upgrades for a single intake form or contract.
Automation tools. Zapier and Make bills that grow with every step you automate.
Reports & dashboards. Paid logins just to see the five numbers you check every morning.
AI add-ons. Per-seat “AI assistant” upgrades bolted onto software you barely use. We build AI into yours instead.
Paying monthly for software that does one job?
These are examples. If it's a subscription you barely use, we can probably replace it.
You're never stuck with us
Everything we build belongs to you.
Cancel most software and your customer history goes with it. With us, it's yours from day one, in writing.
In your name from day one
Your payment account, your phone numbers, your AI account, your web address. Nothing borrowed from an agency.
Your code, in your account
Stored in an account your company owns. If we disappeared tomorrow, you'd still have everything.
A plain-English manual
How it works, written down, plus an assistant that answers questions about it. Any developer can pick it up.
Leave whenever you like
Keep us on to look after it, or take it elsewhere. How to leave is agreed before we start.
Why it costs less
Custom software used to mean months and a big invoice. Not anymore.
We build with AI agents inside a system that checks every change. The agents do the heavy lifting and people make the decisions, so you get custom software at a fraction of the cost and in a fraction of the time of a traditional developer.
A traditional developer
Months of work, billed as it goes.
- Weeks of meetings before anything gets built
- Often billed by the hour, so delays land on your invoice
- Months before you see something working
- Documentation, if there's time left over
Tethered
A fraction of the cost. A fraction of the time.
- AI agents write the code; people decide what gets built
- A fixed price agreed before any work starts
- Working software in a fraction of the time
- Every change tested and checked before it reaches you
- AI built in where it saves your team time
- A plain-English manual, every time
How it works
Start with a free call. Get a fixed price. Then decide who looks after it.
No packages and no surprise invoices. You know the build price before any work starts.
01
Talk
A free 20–30 minute call about what you use and what's frustrating. No obligation.
02
Review
If it's a fit, a one-week, $500 diagnostic: what you pay, what you use, and a fixed price to replace it. The $500 comes off the build.
03
Build
Just the features you use, with AI built in where it saves time, set up in accounts in your name, with a plain-English manual.
04
Look after it
We keep it running, estimated for your project, or hand you everything. Your choice.
Next steps
Where to start.
Start hereStart with a free 20–30 minute call. Then, if it's a fit, a one-week $500 diagnostic.
The diagnostic shows what you really pay, what you actually use, and a fixed price to replace it.
TakeoverYour team built a tool with AI. Keep it. We'll make it safe.ServicesPayments, texts, bookings and your customer list, rebuilt in your name, with AI built in.Past workCustomer lists that fit how you sellPast workMoving an old payroll toolPricingA free call first. A fixed price before any work begins.Past workAI and automation in the tools you already useOwnershipYour code, your accounts, your manual. From day one.Find out what you're really paying for.
Start with a free 20–30 minute call. If it's a fit, a one-week, $500 diagnostic gives you a fixed price to replace what you use, and the $500 comes off the build.